Israel’s Top 100 Imported Consumer Products by Sales

Demand for Israel’s top 100 imported consumer goods in 2020 resulted in a subtotal US$32 billion worth of Israeli spending on the 100 most valuable consumer imports identified in this article.

That consumer-driven dollar amount translates to 46.2% of the overall value of all goods imported into Israel. Spending on all Israeli imports, including raw materials, intermediate products and semi-finished goods, totaled an estimated overall $69.2 billion in 2020.

Among Israel’s most valuable imported consumer products in 2020 are: cars, diamonds, phone devices including smartphones, medications and computers.

Located in Western Asia, the State of Israel is the world’s 33rd richest country in terms of Gross Domestic Product (GDP) per capita of roughly US$45,000 on a Purchasing Power Parity (PPP) basis.

Israel is home to the tenth-largest population in the Middle East given its 9.4 million residents as of October 2021.

Also making for a compelling consumer market is the fact that English is widely spoken and understood in Israel albeit Hebrew is the country’s official language.

Overall spending on all of Israel’s imported goods declined by -9.5% from 2019 to 2020. Israel’s purchases focused on its top 100 consumer imports decreased in value by a similar -9.5% over the latest annual period.

The deceleration in Israeli spending for key imported consumer products was more severe than the global average from 2019 to 2020, which was an average drop of -8.2% for all importing countries around the world.

Among the top 100 consumer products imported by Israel, 54 increased in total value from 2019 to 2020 whereas the remaining 46 declined.

Changes in Israeli consumer demand for essential imports offer future opportunities for international suppliers who correctly anticipate which upward or downward trends will continue.

Consumer Products Defined

Economics educator BoyceWire defines a consumer product as a final good or end product that a business creates for consumers to buy. For example, consumers often purchase refined petroleum oil at the gas station while imported crude oil is an intermediate good subject to further processing before being sold to end users.

Although there may be a few wealthy individual buyers, products like turbojets are excluded from the consumer products targeted by this study. That is because turbojets are usually purchased by corporations. In contrast, it is common for a consumer to buy a motorcycle.

Types of Consumer Products

This article focuses on 3 distinct consumer product types.

Convenience Products are easy to access, non-durable, have relatively lower prices and therefore consumers frequently purchase them. Examples of convenience products are food, alcoholic or non-alcoholic drinks, and soap.

Shopping Products are not as easily available, involve more time to make a buying decision, are durable and are not bought as often as most convenience products. A great example of a shopping product is a mobile phone where buying the wrong model is a much more expensive mistake than buying a disappointing loaf of bread.

Specialty Products describe another consumer product type. This grey area includes infrequently purchased, expensive, durable and sometimes rare items. Consumers may consider the product’s brand image when making their purchase decisions. Some examples of speciality products are gold, silver, diamonds, jewelry, and branded refrigerators and dishwashers.

Israel’s Top Consumer Imports List

The searchable marketing intelligence table below showcases Israel’s 100 most valuable imported consumer products in descending order. Items were selected at the four-digit Harmonized System tariff classification code level.

The table’s fourth column is labeled YOY for year over year. The fifth column identifies each entry’s consumer product type.

#Imported ProductUS$YOY 
2Diamonds (unmounted/unset)$2,831,188,000-39.6%SY
5Computers, optical readers$1,783,333,000+14.9%SP
6Processed petroleum oils$1,097,167,000-52.2%CP
8Insulated wire/cable$475,167,000-10.4%SP
9Coal, solid fuels made from coal$453,115,000-26.6%CP
10Miscellaneous furniture$433,395,000+2.7%SP
11Electrical converters/power units$412,078,000+22.7%SP
12Lower-voltage switches, fuses$411,129,000+4.9%SP
13Frozen beef$410,399,000-10%CP
14Refrigerators, freezers$385,443,000+12%SY
15Printing machinery$364,830,000-10.1%SP
16Miscellaneous textile items$361,121,000+535.9%SP
18Air conditioners$332,390,000+22.7%SY
19Seats (not barber/dentist chairs)$326,652,000-1.6%SP
20Fish fillets, pieces$324,315,000-8.2%CP
21Automobile parts/accessories$302,250,000-2.3%SP
22Other organic cleaning preparations$288,394,000+8.6%CP
23T-shirts, vests (knit or crochet)$283,372,000-13.5%SP
24Miscellaneous plastic items$273,851,000+9%CP
25Footwear (leather)$271,334,000-9.4%SP
26Miscellaneous food preparations$259,436,000-0.8%CP
27Miscellaneous iron or steel items$253,571,000-32.6%SP
28Plastic packing goods, lids, caps$247,151,000+7%CP
29Rubber tires (new)$244,107,000-0.1%SP
30Women's clothing (not knit/crochet)$243,281,000-21.2%SP
31Cigars/cigarellos, cigarettes$240,566,000+19.9%CP
32Electric water heaters, hair dryers$237,699,000+0.7%SY
33Petroleum gas$232,283,000-33.5%CP
34Household base metal mountings$228,426,000+10.4%SY
36Computer parts, accessories$215,335,000+5.7%SP
37Liquid pumps$214,403,000+1.4%SY
38Orthopedic appliances$213,705,000+3.3%SP
40Electric generating sets, converters$210,632,000+17%SY
41Bread, biscuits, cakes, pastries$198,500,000+12.5%CP
42Electric motors, not generating sets$194,044,000-0.3%SY
43Fresh or chilled beef$190,649,000+16.5%CP
44Plastic wares (table, kitchen, toiletry)$189,822,000+6.2%CP
45Miscellaneous toys$188,839,000+6.6%SP
46Chocolate, other cocoa preparations$180,376,000+1.2%CP
47Perfumes, toilet waters$176,579,000+8.2%CP
48Men's suits (unknit/non-crochet)$173,769,000-12.6%SP
49Dishwash, clean/dry/fill machines $173,207,000+9.2%SY
50Soya beans$170,716,000+8.4%CP
51Jerseys, pullovers (knit or crochet)$170,378,000+0.6%SP
52Miscellaneous nuts$166,539,000-2.3%CP
53Alcohol (including spirits, liqueurs)$165,548,000+3.3%CP
54Sugar (cane or beet)$160,222,000+4.5%CP
55Screws, bolts, washers, hooks, pins$158,445,000-4.5%SP
58Electric storage batteries$149,522,000+4.1%SY
59Sanitary towels, baby napkins/liners$149,080,000-1.6%CP
61Unrecorded sound media$146,138,000-7%SP
62Cases, handbags, wallets$145,076,000-18.3%SP
63Packaged insecticides, herbicides$143,269,000+1.6%SP
65Liquid crystal/laser/optical tools$131,833,000-16.1%SY
66Beauty/makeup/skin care$124,577,000-7%SY
67Sports equipment$124,012,000+32.3%SP
68Temperature-change machines$123,280,000-11.9%SY
69Fish, caviar (preserved/prepared)$121,859,000-5.3%CP
70Hot-rolled iron/non-alloy steel items$121,398,000-21.7%SP
71Waters with added sugar$114,763,000+22.3%CP
75Women's clothing (knit or crochet)$109,628,000-9.1%SP
76Vacuum cleaners$102,957,000-3.9%SY
77Footwear (rubber or plastic)$102,791,000-12.5%SP
78Hair preparations$100,447,000+7.8%SP
79Footwear (textile)$98,555,000-30%SP
80Miscellaneous preserved fruits$96,146,000+8.3%CP
81Whole fish (fresh)$93,167,000-6.8%CP
82Felt, other non-woven garments$92,883,000+539.6%SP
83Washing machines$91,771,000-3.3%SY
84Malt extract, food preparations$87,559,000-0.3%CP
85Vulcanized rubber items$87,376,000-3.8%SP
86Paper containers, cellulose wadding$85,736,000+12.8%SP
87Vulcanized rubber apparel$81,199,000+68.7%SP
88Wrist/pocket watches (regular case)$79,798,000-16.2%SP
90Other pharmaceutical goods$78,831,000+4.3%SP
91Cheese, curd$76,103,000+14.9%CP
92Apples, pears (fresh)$75,711,000+25.1%CP
94Coffee/tea extracts, concentrates$75,032,000+7.1%CP
95Women's shirts (not knit or crochet)$72,311,000-16.3%SP
96Malt beer$71,376,000+15.2%CP
97Electromechanic appliances$71,015,000+9.6%SY
98Video console games, table games$70,900,000+6.9%SP
99Paints, varnishes$69,961,000+3.9%SP
100Fruit and vegetable juices$68,560,000-3.6%CP

Totaling 46 items, Israel’s most popular product type is shopping products (SP), items that are stored or re-used over time. This cohort was led by imported cars, phone devices including smartphones, computers including optical readers, trucks, insulated wire or cable, and miscellaneous furniture.

In second place via 36 are convenience products (CP), articles that are bought routinely, used only once and generally require less thinking time before making a buying decision. Popular examples for Israeli imports are medications, processed petroleum oils, coal including solid fuels made from coal, frozen beef, corn and fish fillets or pieces.

Another 18 speciality products (SY) rank among Israel’s top 100 imported consumer goods. Major speciality products imported into Israel include unmounted diamonds, refrigerators or freezers, air conditioners and jewelry.

Durable consumer products are goods like cars, trucks, printing machinery, insulated wire or cable, and furniture that last a relatively long time. Consumers can put durable products to use again and again. By product type, note that both shopping products and speciality products are considered as durable consumer goods.

Non-durable consumer products (ND) are goods that are not re-used once consumed. Coal, medications, sugar and corn are examples of non-durable goods. Convenience products are uniquely non-durable consumer products.

Based on the product types identified in the above table, 64 of Israel’s highest-value consumer imported products are durable while 36 are classified as non-durable.

Using the provided table, you can also peruse the greatest increases or decreases in product values from 2019 to 2020. To do so, click on the heading of the fourth column.

Fastest-Growing Consumer Imports

Listed below are the top 10 consumer products imported into Israel that experienced the highest percentage increases in spending from 2019 to 2020.

  1. Felt, other non-woven garments: Up 539.6% (US$92.9 million)
  2. Miscellaneous textile items: Up 535.9% ($361.1 million)
  3. Vulcanized rubber apparel: Up 68.7% ($81.2 million)
  4. Sports equipment: Up 32.3% ($124 million) 
  5. Fresh apples or pears: Up 25.1% ($75.7 million)
  6. Air conditioners: Up 22.7% ($332.4 million)
  7. Electrical converters or power units: Up 22.7% ($412.1 million)
  8. Waters with added sugar: Up 22.3% ($114.8 million)
  9. Microphones, headphones, amplifiers: Up 20.9% ($212.5 million)
  10. Cigars, cigarellos, cigarettes: Up 19.9% ($240.6 million)

There are 6 fastest-growers categorized as imported shopping products that consumers can store or re-use over time. The shopping products are non-woven garments including those made felt, miscellaneous textile items, vulcanized rubber apparel, sports equipment, electrical converters or power units, then microphones, headphones and amplifiers.

Three of the remaining front-runners are considered as one-time usage (non-durable) imported convenience products. Fastest growers among these are fresh apples or pears, waters with added sugar, and cigars, cigarellos or cigarettes.

One among the above top 10 gainers is a speciality product, namely air conditioners.

Worst-Declining Consumer Imports

Spending by import buyers in Israel on the following 10 items decreased in value by the highest percentages from 2019 to 2020.

  1. Processed petroleum oils: Down -52.2% (US$1.1 billion)
  2. Diamonds (unmounted/unset): Down -39.6% ($2.8 billion)
  3. Compasses, other navigational aids: Down -34.3% ($67.1 million)
  4. Petroleum gas: Down -33.5% ($232.3 million)
  5. Miscellaneous iron or steel items: Down -32.6% ($253.6 million)
  6. Textile footwear: Down -30% ($98.6 million)
  7. Coal, solid fuels made from coal: Down -26.6% ($453.1 million)
  8. Hot-rolled iron/non-alloy steel items: Down -21.7% ($121.4 million)
  9. Unknitted and non-crocheted women’s clothing: Down -21.2% ($243.8 million)
  10. Trucks: Down -18.4% ($711.8 million)

Five categories among Israel’s top 10 severest decliners are durable shopping products used over a period of time. The severest slippages among those categories were for Israel’s imports of miscellaneous items made from iron or steel, textile footwear, items made from hot-rolled or non-alloy steel, unknitted and non-crocheted women’s clothing, then trucks.

There were 3 items categorized as one-use convenience products namely processed petroleum oils, petroleum gas and coal-related solid fuels among Israel’s 10 major import decliners from 2019 to 2020.

The 2 top-declining convenience products for Israel year over year are diamonds and navigational aids including compasses.

Key Suppliers by Country

The following analysis reveals competitive suppliers that target demand for 5 of Israel’s top consumer import products.

Israel’s biggest imported consumer product by value is cars.  The other 4 leading consumer goods imported into Israel are unmounted diamonds, phone devices including smartphones, medications, and computers.

Below, you will find major supplying countries for Israel’s imported:

Cars: Japan (19.2% of total), South Korea (14.9%), Turkey (14.3%), Czech Republic (9.7%), Spain (6.1%), United Kingdom (5.1%), United States (4.8%), Germany (4.7%), France (3.6%), and Hungary (2.7%).

Diamonds: Belgium (19.8% of total), India (19.5%), Russia (10.4%), United States (7.1%), Hong Kong (7%), Switzerland (3.7%), Sri Lanka (2.7%), Singapore (1.8%), Thailand (1.1%), and Canada (1%).

Phone devices including smartphones: China (43.3% of total), Vietnam (19%), United States (7%), Hong Kong (5.8%), India (5%), Taiwan (3.2%), South Korea (2.8%), Mexico (1.7%), Malaysia (1.5%), and Germany (1%).

Medications: United States (20.3% of total), Germany (18.2%), Ireland (9.7%), United Kingdom (6.8%), Switzerland (6.6%), Italy (5.2%), France (5%), Denmark (4.7%), Spain (4.3%), and Sweden (2.4%).

Computers: China (50% of total), United States (11.9%), Czech Republic (7.5%), Ireland (5.8%), Taiwan (5%), Hungary (3.5%), Netherlands (2.9%), Germany (1.61%), Thailand (1.6%), and United Kingdom (1.5%).

See also

More great research: Saudi Arabia’s 100 Main Imported Consumer Products by Sales, Sri Lanka’s 100 Top Imported Consumer Products by Sales, Bangladesh’s 100 Most Valuable Imported Consumer Products, United Kingdom’s Top 100 Imported Consumer Products, Denmark’s 100 Most Imported Consumer Products, Chile’s 100 Most Valuable Imported Consumer Products


Independent insights and analysis presented in this article are based on researched facts and statistics sourced from the following educational sources.

BoyceWire, Consumer Goods Definition.

Central Intelligence Agency, The World Factbook: Israel Economy.

International Monetary Fund, World Economic Outlook Databases.

International Trade Centre, Trade Map.

Investopedia, Consumer Goods, Consumer Staples Definition, Fast-Moving Consumer Goods (FMCG).

Richest Country Reports, Top 50 Richest Countries by GDP per Capita.

Trading Economics, Israel Consumer Spending.

Wikipedia, List of largest consumer markets.

Wikipedia, Israel, Geography of Israel, Languages of Israel.

World’s Top Exports, Israel’s Top 10 Imports.

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