100 Best Consumer Goods for Selling to Importers in Russia

Spanning both Eastern Europe and Northern Asia, the Russian Federation is the largest country by land area on the face of the globe and has the sixth-richest economy in terms of Gross Domestic Product (GDP).

Home to 146.2 million people, Russia is also the world’s ninth-biggest country in terms of population.

The 100 most valuable consumer products imported into Russia in 2020 attracted a subtotal US$105.3 billion worth of spending on international goods. That consumer-specific dollar amount represents 45.5% of the overall value of all goods imported into Russia. The transcontinental nation’s overall amount for imported products totaled an estimated $231.7 billion worth of spending.

Among the most valuable consumer products imported into Russia during 2020 were: phones including smartphones; automotive parts or accessories; medications; computers; and cars.

The total dollar amount for the top 100 imported consumer products decreased by -6.7% from 2019 to 2020 for the Russian Federation. Russia’s top 100 consumer metric was more severe than the -5% decline for all of Russia’s imported goods for the year.

Russia’s demand for imported consumer products fell less than the global average, which was a drop of -8.2% from 2019 to 2020 for all importing countries.

Among the top 100 consumer products imported by Russia, 36 increased in total value from 2019 to 2020 whereas 74 declined.

Changes in Russian consumer demand for essential imports offer future opportunities for international suppliers who correctly anticipate which upward or downward trends will continue.

Consumer Products Defined

Economics educator BoyceWire defines a consumer product as a final good or end product that a business creates for consumers to buy. For example, consumers often purchase refined petroleum oil at the gas station while imported crude oil is an intermediate good subject to further processing before being sold to end users.

Although there may be a few wealthy individual buyers, products like turbojets are excluded from the consumer products targeted by this study. That is because turbojets are usually purchased by corporations. In contrast, it is common for a consumer to buy a motorcycle.

Types of Consumer Products

This article focuses on 3 distinct consumer product types.

Convenience Products are easy to access, non-durable, have relatively lower prices and therefore consumers frequently purchase them. Examples of convenience products are food, alcoholic or non-alcoholic drinks, and soap.

Shopping Products are not as easily available, involve more time to make a buying decision, are durable and are not bought as often as most convenience products. A great example of a shopping product is a mobile phone where buying the wrong model is a much more expensive mistake than buying a disappointing loaf of bread.

Specialty Products describe another consumer product type. This grey area includes infrequently purchased, expensive, durable and sometimes rare items. Consumers may consider the product’s brand image when making their purchase decisions. Some examples of speciality products are gold, silver, diamonds, jewelry, and branded refrigerators and dishwashers.

Russia’s Most Valuable Consumer Imports List

The searchable marketing intelligence table below showcases Russia’s 100 highest-value imported consumer products in descending order. Items were selected at the four-digit Harmonized System tariff classification code level.

The table’s fourth column is labeled YOY for year over year. The fifth column identifies each entry’s consumer product type.

#Imported ProductUS$YOY 
1Phones$9,363,347,000+3.9%SP
2Automobile parts/accessories$7,651,584,000-12.6%SP
3Medications$7,212,327,000-29%CP
4Computers, optical readers$6,267,144,000+10.6%SP
5Cars$5,426,679,000-31.4%SP
6Temperature-change machines$2,870,872,000+32%SY
7Electric water heaters, hair dryers$1,783,340,000+6.1%SY
8Rubber tires (new)$1,642,060,000-16.6%SP
9Liquid pumps$1,534,555,000-0.4%SY
10Miscellaneous plastic items$1,350,465,000+7.7%CP
11Footwear (leather)$1,306,355,000-20.5%SP
12Lower-voltage switches, fuses$1,283,310,000+1.2%SP
13Electrical converters/power units$1,262,079,000-1.2%SP
14Fresh or dried citrus fruit$1,249,706,000-2.4%CP
15Miscellaneous iron or steel items$1,229,908,000-3.7%SP
16Cheese, curd$1,222,225,000+7.3%CP
17Computer parts, accessories$1,200,365,000+11.6%SP
18Trucks$1,198,924,000-38.1%SP
19Miscellaneous toys$1,173,950,000-10.9%SP
20Insulated wire/cable$1,119,831,000+1.3%SP
21Bananas, plantains$1,116,769,000-0.3%CP
22Wine $1,092,549,000-5.8%CP
23Tractors$1,064,843,000-19.1%SP
24Processed petroleum oils$1,036,397,000+17.2%CP
25Household base metal mountings$1,020,410,000-1.8%SY
26Beauty/makeup/skin care$1,015,589,000-18.7%SY
27Alcohol (including spirits, liqueurs)$971,034,000-12.5%CP
28Women's clothing (not knit/crochet)$934,989,000-14.3%SP
29Printing machinery$920,603,000-11.4%SP
30 Dishwash, clean/dry/fill machines $905,033,000-5.9%SY
31Miscellaneous furniture$902,711,000-0.2%SP
32Seats (not barber/dentist chairs)$897,614,000-9.6%SP
33Electric generating sets, converters$891,376,000+2.5%SY
34Refrigerators, freezers$890,019,000+4.4%SY
35Microphones/headphones/amps$871,609,000+13.9%SP
36Soya beans$862,213,000+8.9%CP
37Packaged insecticides, herbicides$839,535,000+9%SP
38Screws, bolts, washers, hooks, pins$830,214,000-7.3%SP
39Air conditioners$820,085,000-9.8%SY
40Miscellaneous textile items$804,018,000+327.9%SP
41Palm oil$793,220,000+18.7%CP
42Felt, other non-woven garments$785,819,000+680.5%SP
43Jerseys, pullovers (knit or crochet)$781,927,000-11.5%SP
44Other organic cleaning preparations$729,163,000+2.9%CP
45Footwear (textile)$727,895,000-9.6%SP
46Footwear (rubber or plastic)$712,494,000-8.4%SP
47Other food preparations$711,967,000+6.2%CP
48Frozen beef$707,856,000-12.2%CP
49Whole fish (frozen)$703,084,000-11.7%CP
50Apples, pears (fresh)$677,540,000+15.6%CP
51Electric storage batteries$670,622,000-1.7%SY
52Cases, handbags, wallets$661,088,000-14.3%SP
53Trailers$659,292,000-9.6%SP
54Orthopedic appliances$659,058,000-13%SP
55Coffee$651,688,000+3.2%CP
56Plastic packing goods, lids, caps$632,299,000+1.4%CP
57Vulcanized rubber items$630,462,000-4.4%SP
58Special hand/machine tools$610,233,000+0.5%SY
59Butter$600,258,000-5.5%CP
60Cherries/peaches/nectarines/plums$549,109,000+19.1%CP
61Chocolate, other cocoa preparations$546,350,000-6.6%CP
62Women's coats (unknit/non-crochet)$542,998,000-15.4%SP
63Vacuum cleaners$533,223,000+17.5%SY
64T-shirts, vests (knit or crochet)$528,068,000-8.4%SP
65Tomatoes$525,128,000-17.5%CP
66Men's suits (unknit/non-crochet)$520,888,000-16%SP
67Hot-roll iron/non-alloy steel items$503,313,000-35.3%SP
68Unrecorded sound media$501,838,000+9.1%SP
69Paints, varnishes$492,024,000-6.6%SP
70Miscellaneous fruits (fresh)$454,131,000-4.5%CP
71Hair preparations$432,349,000-8.2%SP
72Electromechanic appliances$422,123,000+12.8%SY
73Men's coats (unknit/non-crochet)$419,204,000-18.9%SP
74Sanitary towels, baby napkins$415,401,000-17.2%SP
75Tea (including flavored)$412,245,000-3.2%CP
76Coffee/tea extracts, concentrates$410,818,000-2.8%CP
77Lubricant preparations, anti-rust$390,386,000-9.8%SP
78Sports equipment$389,410,000-5.5%SP
79Grapes (fresh or dried)$381,772,000+2.8%CP
80Other pharmaceutical preparations$381,427,000-19.3%SP
81Bread, biscuits, cakes, pastries$370,783,000-2.1%CP
82Stockings, hosiery (knit or crochet)$370,142,000-19.5%SP
83Malt beer$369,283,000+14%CP
84Women's clothing (knit or crochet)$363,429,000-18.2%SP
85Perfumes, toilet waters$350,971,000-37.7%CP
86Malt extract, food preparations$340,189,000-7%CP
87Sunflower seeds$332,704,000+9.5%CP
88Concentrated/sweetened milk$328,489,000-22.6%CP
89Electric lamps$324,871,000-12.8%SP
90Poultry meat$320,018,000-16.6%CP
91Coal, solid fuels made from coal$319,110,000-13.2%CP
92Other fresh/chilled vegetables$317,994,000-17.1%CP
93Crustaceans (including lobsters)$297,593,000+8.8%CP
94Vulcanized rubber apparel$297,066,000+54.1%SP
95Washing machines$294,795,000+7.9%SY
96Eggs in shell (bird)$290,228,000-5.4%CP
97Dates/pineapples/mango/avocado$287,473,000+14.2%CP
98Fish, caviar (preserved/prepared)$285,152,000+0.5%CP
99Shaving preparations, deodorants$280,412,000-18.3%SP
100Miscellaneous aluminum items$280,359,000-20.7%SP

Russia’s most popular product type is shopping products (SD) led by imported phones including smartphones, automobile parts or accessories, computers including optical readers, cars, new rubber tires and leather footwear. Shopping products represent 48 of Russia’s top 100 imported consumer goods.

In second place via 38 items are convenience products (CP). Examples include medications, miscellaneous plastic items, fresh or dried citrus fruit, cheese, bananas or plantains, wine and processed petroleum oils.

There were 14 speciality products (SY) ranking among the top 100. Major speciality products imported into Russia include temperature-change machines, electric water heaters and hair dryers, liquid pumps, household base metal mountings, and beauty makeup or skincare products.

Durable consumer products are goods like cars, trucks, printing machinery, insulated wire or cable, and furniture that last a relatively long time. Consumers can put durable products to use again and again. By product type, note that both shopping products and speciality products are considered as durable consumer goods.

Non-durable consumer products (ND) are goods that are not re-used once consumed. Coal, medications, sugar and corn are examples of non-durable goods. Convenience products are uniquely non-durable consumer products.

Based on the product types identified in the above table, 64 of Russia’s highest-value consumer imported products are durable while 36 are classified as non-durable.

Using the provided table, you can also peruse the greatest increases or decreases in product values from 2019 to 2020. To do so, click on the heading of the fourth column.

Fastest-Growing Consumer Imports

Listed below are the top 10 consumer products imported into Russia that experienced the highest percentage increases in spending from 2019 to 2020.

  1. Felt, other non-woven garments: Up 680.5% ($785.8 million)
  2. Miscellaneous textile items: Up 327.9% ($804 million)
  3. Vulcanized rubber apparel, accessories: Up 54.1% ($297.1 million) 
  4. Temperature-change machines: Up 32% ($2.9 billion)
  5. Cherries/peaches/nectarines/plums: Up 19.1% ($549.1 million)
  6. Palm oil: Up 18.7% ($793.2 million)
  7. Vacuum cleaners: Up 17.5% ($533.2 million)
  8. Processed petroleum oils: Up 17.2% ($1 billion)
  9. Fresh apples, pears: Up 15.6% ($677.5 million)
  10. Dates, pineapples, mangos, avocados: Up 14.2% ($287.5 million)

Among the above top 10 gainers, half qualify as durable goods that consumers can re-use over time. Three of those durable items with accelerating sales to importers in Russia are shopping products specifically garments made from felt or other non-woven materials, miscellaneous textile items, and vulcanized rubber apparel or accessories. The 2 speciality items are temperature-change items and vacuum cleaners.

The fastest-growing 5 convenience products imported into Russia are cherries, peaches, nectarines and plums; palm oil; processed petroleum oils; fresh apples or pears; and dates, pineapples, mangos or avocados. Consumers consider these items as non-durable products, commonly referred to as disposable goods that normally are used only once.

Worst-Declining Consumer Imports

Spending by import buyers in Russia on the following 10 items decreased in value at the severest rate from 2019 to 2020.

  1. Trucks: Down -38.1% ($1.2 billion)
  2. Perfumes, toilet waters: Down -37.7% ($351 million)
  3. Items made from hot-rolled iron or non-alloy steel: Down -35.3% ($503.3 million)
  4. Cars: Down -31.4% ($5.4 billion)
  5. Medications: Down -29% ($7.2 billion)
  6. Concentrated or sweetened milk and cream: Down -22.6% ($328.5 million)
  7. Miscellaneous items made from aluminum: Down -20.7% ($280.4 million)
  8. Leather footwear: Down -20.5% ($1.3 billion)
  9. Knitted or crocheted stockings, hosier: Down -19.5% ($370.1 million)
  10. Miscellaneous pharmaceutical preparations: Down -19.3% ($381.4 million)

Three among Russia’s top 10 severest decliners are non-durable convenience products consumed one time. Those imports are perfumes and toilet waters, medications and concentrated or sweetened milk and cream.

The remaining 7 major import decliners are shopping products that normally require more time for consumers to make buying decisions. Purchases under the shopping products category are more likely to be deferred than convenience products. Examples of these shopping goods range from trucks and cars to leather footwear and knitted or crocheted stockings or hosiery.

Key Suppliers by Country

This analysis reveals competitive suppliers that target demand for 5 of Russia’s top consumer import products.

Russia’s biggest imported consumer product by value is phones.  The other 4 leading consumer goods imported into Russia are automotive parts or accessories, medications, computers, and cars.

Below, you will find major supplying countries for Russia’s imported:

Phones: China (69.5% of total), Vietnam (13.7%), India (2.9%), Poland (1.3%), Czech Republic (1.3%), Taiwan (also 1.3%), Malaysia (1.2%), Estonia (1%), Israel (0.9%), and the United States (also 0.9%).

Automotive parts or accessories: Germany (15.8% of total), China (15%), South Korea (13.6%), Japan (13.3%), Czech Republic (6.7%), United States (4.4%), Turkey (3.4%), Belarus (also 3.4%), Romania (3.2%), and Poland (2.4%).

Medications: Germany (20% of total), Italy (9.4%), United States (7.6%), India (6.7%), Switzerland (6.5%), France (6.1%), Ireland (5%), United Kingdom (3%), Slovenia (2.9%), and Belarus (2.8%).

Computers: China (66.2% of total), Czech Republic (5.3%), Poland (4.5%), Thailand (4.1%), Hungary (4%), Taiwan (3%), United States (1.9%), Vietnam (1.5%), Netherlands (1.2%), and Germany (0.9%).

Cars: Japan (24% of total), United States (17.3%), Germany (15.4%), Slovakia (8.1%), United Kingdom (7%), China (5.7%), Austria (4.3%), Belarus (3.8%), Mexico (3.4%), and Hungary (2.5%).

See also

More great research: Russia’s Main Imports by Top Supplier Countries, China’s Top 100 Imported Consumer Products, US Top 100 Imported Consumer Products, Germany’s Top 100 Imported Consumer Products, Vietnam’s Top 100 Imported Consumer Products

References

Independent insights and analysis presented in this article are based on researched facts and statistics sourced from the following educational portals.

BoyceWire, Consumer Goods Definition.

Central Intelligence Agency, The World Factbook: Russia Economy.

International Trade Centre, Trade Map.

Investopedia, Consumer Goods, Consumer Staples Definition, Fast-Moving Consumer Goods (FMCG).

Richest Country Reports, Top 100 Richest Countries by GDP.

Trading Economics, Russia Consumer Spending.

Wikipedia, List of largest consumer markets.

Wikipedia, Russia.

World’s Top Exports, Russia’s Top 10 Imports.

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