The Kingdom of Sweden is part of a group of neighboring Nordic countries in Northern Europe. Sweden shares land borders with Norway and Finland, plus is connected to Denmark via bridge tunnel via its southwest coast.
With a land area more than 1,600 kilometers long (about 995 miles), Sweden was nicknamed as the Elongated Country by locals. Geographically, Sweden is the third-largest country among European Union member nations and has almost twice the land area of the United Kingdom.
Sweden’s population is 10.4 million people. And while Sweden’s official language is Swedish, an estimated 90% of Swedes can speak English. This is in part English courses are compulsory in the Nordic nation’s school system.
In addition, Sweden is the world’s 39th richest economy in terms of Gross Domestic Product (GDP) on a Purchasing Power Parity basis, producing $589.8 billion worth of products and services as of April 2021.
Sweden’s demand for imported goods equals a subtotal US$71.1 billion worth of Swedish spending on the 100 most valuable consumer products imported during 2020.
That consumer-driven dollar amount approaches one half (47.5%) of the overall value of all goods imported into Sweden. Worldwide spending on all Swedish imports, including raw materials, intermediate products and semi-finished goods, totaled $149.8 billion in 2020.
Sweden’s most valuable consumer products in 2020 are: cars; phone devices including smartphones; automobile parts or accessories; refined petroleum oils; and computers.
Spending on Sweden’s top 100 imported consumer products fell by -4.2% from 2019 to 2020. Sweden’s top 100 consumer metric was less than the -5.8% drop for all of Sweden’s imported goods over the latest annual period.
The deceleration in Swedish spending for imported consumer products was roughly half the global average from 2019 to 2020, which was an average decline of -8.2% for all importing countries around the world.
Among the top 100 consumer products imported by Sweden, 58 increased in total value from 2019 to 2020 whereas 42 declined.
Changes in Swedish consumer demand for essential imports offer future opportunities for international suppliers who correctly anticipate which upward or downward trends will continue.
Consumer Products Defined
Economics educator BoyceWire defines a consumer product as a final good or end product that a business creates for consumers to buy. For example, consumers often purchase refined petroleum oil at the gas station while imported crude oil is an intermediate good subject to further processing before being sold to end users.
Although there may be a few wealthy individual buyers, products like turbojets are excluded from the consumer products targeted by this study. That is because turbojets are usually purchased by corporations. In contrast, it is common for a consumer to buy a motorcycle.
Types of Consumer Products
This article focuses on 3 distinct consumer product types.
Convenience Products are easy to access, non-durable, have relatively lower prices and therefore consumers frequently purchase them. Examples of convenience products are food, alcoholic or non-alcoholic drinks, and soap.
Shopping Products are not as easily available, involve more time to make a buying decision, are durable and are not bought as often as most convenience products. A great example of a shopping product is a mobile phone where buying the wrong model is a much more expensive mistake than buying a disappointing loaf of bread.
Specialty Products describe another consumer product type. This grey area includes infrequently purchased, expensive, durable and sometimes rare items. Consumers may consider the product’s brand image when making their purchase decisions. Some examples of speciality products are gold, silver, diamonds, jewelry, and branded refrigerators and dishwashers.
Swedish Consumer Imports Smart List
The searchable marketing intelligence table below showcases Sweden’s 100 highest-value imported consumer products in descending order. Items were selected at the four-digit Harmonized System tariff classification code level.
The table’s fourth column is labeled YOY for year over year. The fifth column identifies each entry’s consumer product type.
|4||Processed petroleum oils||$4,408,156,000||-34.5%||CP|
|5||Computers, optical readers||$3,905,650,000||+11.4%||SP|
|6||Whole fish (fresh)||$3,275,702,000||-6%||CP|
|11||Electrical converters/power units||$907,447,000||+7.4%||SP|
|12||Rubber tires (new)||$855,886,000||-10.1%||SP|
|15||Seats (not barber/dentist chairs)||$835,881,000||-2%||SP|
|16||Fish fillets, pieces||$811,066,000||+1.6%||CP|
|17||Miscellaneous plastic items||$809,706,000||+6.5%||CP|
|19||Lower-voltage switches, fuses||$761,482,000||-5.3%||SP|
|21||Electric storage batteries||$726,595,000||+5.9%||SY|
|22||Electric water heaters, hair dryers||$725,229,000||+10.4%||SY|
|24||Plastic packing goods, lids, caps||$612,489,000||+0.7%||CP|
|25||Dishwash, clean/dry/fill machines||$579,890,000||+22.2%||SY|
|26||Women's clothing (not knit/crochet)||$557,718,000||-2.6%||SP|
|27||Miscellaneous iron or steel items||$550,372,000||-5.9%||SP|
|28||Men's suits (unknit/non-crochet)||$537,856,000||-7%||SP|
|29||Jerseys, pullovers (knit or crochet)||$530,061,000||-4%||SP|
|32||Other food preparations||$482,888,000||+6.4%||CP|
|35||Screws, bolts, washers, hooks, pins||$461,085,000||-10.9%||SP|
|37||Bread, biscuits, cakes, pastries||$440,496,000||+1.4%||CP|
|40||Household base metal mountings||$421,452,000||-2.5%||SY|
|41||Chocolate, other cocoa preparations||$420,253,000||-1.4%||CP|
|43||Computer parts, accessories||$395,030,000||-3.1%||SP|
|45||Other organic cleaning preparations||$381,219,000||+0.3%||CP|
|46||T-shirts, vests (knit or crochet)||$373,534,000||-6.1%||SP|
|47||Women's clothing (knit or crochet)||$369,129,000||+0.3%||SP|
|48||Video console games, table games||$365,373,000||+41.9%||SP|
|50||Dried or salted fish||$351,263,000||-0.3%||CP|
|51||Cases, handbags, wallets||$350,722,000||-16.1%||SP|
|54||Waters with added sugar||$319,282,000||+1.8%||CP|
|55||Vulcanized rubber items||$314,423,000||-9%||SP|
|56||Paper containers, cellulose wadding||$303,693,000||+15.3%||SP|
|57||Unrecorded sound media||$298,587,000||+1.1%||SP|
|58||Miscellaneous textile items||$290,776,000||+92%||SP|
|62||Coal, solid fuels made from coal||$265,184,000||-41%||CP|
|63||Women's coats (unknit/non-crochet)||$248,703,000||-2.3%||SP|
|65||Fresh or chilled beef||$241,358,000||-10.6%||CP|
|66||Sugar confectionery (no cocoa)||$237,905,000||-2.4%||CP|
|67||Electric generating sets, converters||$234,669,000||+14.6%||SY|
|68||Other fresh/chilled vegetables||$207,631,000||+7.3%||CP|
|69||Sauces, mixed condiments, seasoning||$206,426,000||+4.4%||CP|
|72||Miscellaneous meat (preserved/prepared)||$197,758,000||-9.3%||CP|
|73||Tissues, napkins, toilet paper||$196,028,000||+1.5%||CP|
|74||Felt, other non-woven garments||$195,176,000||+4%||SP|
|75||Footwear (rubber or plastic)||$193,060,000||-5.8%||SP|
|76||Yachts, canoes, row boats||$192,687,000||+37%||SP|
|77||Packaged insecticides, herbicides||$189,628,000||+53.8%||SP|
|78||Special hand/machine tools||$185,145,000||-4.7%||SY|
|80||Alcohol (including spirits, liqueurs)||$182,287,000||+4.5%||CP|
|81||Fish, caviar (preserved/prepared)||$181,000,000||+6.6%||CP|
|82||Men's coats (unknit/non-crochet)||$180,646,000||-16%||SP|
|83||Vulcanized rubber apparel||$178,993,000||+103.2%||SP|
|85||Miscellaneous preserved fruits||$175,756,000||+6.5%||CP|
|86||Hot-rolled iron/non-alloy steel items||$175,421,000||-17.6%||SP|
|89||Fruit and vegetable juices||$172,402,000||+5%||CP|
|90||Miscellaneous live plants||$172,351,000||+4%||CP|
|91||Fresh or dried citrus fruit||$171,988,000||+15%||CP|
|93||Sanitary towels, baby napkins/liners||$168,883,000||-9.9%||CP|
|97||Prepared vegetables (non-frozen)||$165,181,000||+8.4%||CP|
|99||Malt extract, food preparations||$156,555,000||-8.7%||CP|
Sweden’s most popular product type is shopping products (SP), accounting for 47 out of the total 100 goods. This cohort was led by imported cars, phone devices including smartphones, automobile parts or accessories, computers, miscellaneous furniture, insulated wire or cable, and trucks.
In second place via 38 items are convenience products (CP), articles that are bought routinely, used only once and generally require less thinking time before making a buying decision. Popular examples include processed petroleum oils, fresh whole fish, medications, wine, fish fillets and pieces, miscellaneous plastic items, cheese including curd, and plastic packing items like lids or caps.
Another 15 speciality products (SY) ranking among Sweden’s top 100 imported consumer goods. Major speciality products imported into Sweden include liquid pumps, refrigerators and freezers, and electric storage batteries.
Durable consumer products are goods like cars, trucks, printing machinery, insulated wire or cable, and furniture that last a relatively long time. Consumers can put durable products to use again and again. By product type, note that both shopping products and speciality products are considered as durable consumer goods.
Non-durable consumer products (ND) are goods that are not re-used once consumed. Coal, medications, sugar and corn are examples of non-durable goods. Convenience products are uniquely non-durable consumer products.
Based on the product types identified in the above table, 62 of Sweden’s highest-value consumer imported products are durable while 38 are classified as non-durable.
Using the provided table, you can also peruse the greatest increases or decreases in product values from 2019 to 2020. To do so, click on the heading of the fourth column.
Fastest-Growing Consumer Imports
Listed below are the top 10 consumer products imported into Sweden that experienced the highest percentage increases in spending from 2019 to 2020.
- Vulcanized rubber apparel: Up 103.2% (US$179 million)
- Miscellaneous textile items: Up 92% ($290.8 million)
- Packaged insecticides, herbicides: Up 53.8% ($189.6 million)
- Video console games, table games: Up 41.9% ($365.4 million)
- Yachts, canoes, row boats: Up 37% ($192.7 million)
- Vacuum cleaners: Up 33.5% ($286.9 million)
- Cigars/cigarillos, cigarettes: Up 28.5% ($178.9 million)
- Electromechanic appliances: Up 27.9% ($168.8 million)
- Prefabricated buildings: Up 25% ($245.5 million)
- Dishwashing/cleaning/drying/filling machines: Up 22.2% ($579.9 million)
Four among the above top 10 gainers are speciality products and therefore also durable goods that consumers can re-use over time. The fastest-growing speciality products in demand by importers in Sweden are brand-name vacuum cleaners, electromechanics appliances, prefabricated buildings, and dishwashers plus similar cleaning, drying or filling machines.
The 5 fastest-growing shopping products are: vulcanized rubber apparel; miscellaneous textile items; packaged insecticides or herbicides; video console and table games; then yachts, canoes and row boats.
That one non-durable imported consumer product category that leads in sales growth are cigars, cigarillos and cigarettes.
Worst-Declining Consumer Imports
Spending by import buyers in Sweden on the following 10 items decreased in value by the highest percentages from 2019 to 2020.
- Coal, solid fuels made from coal: Down -41% ($265.2 million)
- Processed petroleum oils: Down -34.5% ($4.4 billion)
- Trucks: Down -22.8% ($1.1 billion)
- Automobile parts/accessories: Down -18.2% ($5.1 billion)
- Items made from hot-rolled iron or non-alloy steel: Down -17.6% ($175.4 million)
- Tractors: Down -17% ($268.4 million)
- Swine meat: Down -16.9% ($201.1 million)
- Cases, handbags, wallets: Down -16.1% ($350.7 million)
- Unknitted/non-crocheted men’s coats: Down -16% ($180.6 million)
- Printing machinery: Down -16% ($489. million)
Seven categories among Swedish top 10 severest decliners are durable shopping products used over a period of time. The worst slippage among those categories was for Sweden’s imported trucks, automobile parts or accessories, items made from hot-rolled iron or non-alloy steel, and tractors.
There were 3 non-durable consumer products among Sweden’s 10 major import decliners from 2019 to 2020, namely coal including solid fuels made from coal, processed petroleum oils, and swine meat.
There were no durable speciality goods among Sweden’s worst decliners year over year.
Key Suppliers by Country
This analysis reveals competitive suppliers that target demand for 5 of Sweden’s top consumer import products.
Sweden’s biggest imported consumer product by value is cars. The other 4 leading consumer goods imported into Sweden are phone devices including smartphones, automobile parts or accessories, processed petroleum oils, and computers.
Below, you will find major supplying countries for Sweden’s imported:
Cars: Germany (49.3% of total), Belgium (20.7%), France (7.5%), United Kingdom (5.7%), South Korea (5.5%), Slovakia (2.3%), Japan (2%), Netherlands (1.2%), Czech Republic (1%), and Italy (0.9%).
Phone devices including smartphones: Netherlands (34.4% of total), Vietnam (12%), China (7.9%), Ireland (7.6%), Germany (6.4%), Poland (6.1%), United Kingdom (3.1%), Denmark (2.6%), Hungary (2.2%), and France (also 2.2%).
Automobile parts or accessories: Germany (25.8% of total), Netherlands (11.9%), Poland (9.9%), Czech Republic (8.7%), Italy (6.3%), France (4.8%), Hungary (4.7%), United Kingdom (4.6%), Belgium (3.9%), and Norway (2.5%).
Processed petroleum oils: Finland (27.7% of total), Netherlands (20.2%), Denmark (13%), Norway (9.7%), Russia (7.2%), Qatar (4.7%), Germany (3.7%), Belgium (3.3%), United Kingdom (3%), and Poland (1.6%).
Computers: Netherlands (43.4% of total), Germany (14.3%), China (7.4%), Denmark (7.3%), Ireland (6.5%), Czech Republic (5.7%), Poland (3.1%), Vietnam (2.3%), United Kingdom (1.9%), and Hungary (1.3%).
More great research: Sweden’s Main Imports by Top Supplier Countries, Finland’s Main Imports by Top Supplier Countries, Nigeria’s Top Imported Consumer Products Ranked by Value, 100 Best Consumer Goods for Selling to Importers in Russia, 100 Top Consumer Goods to Sell to Importers in Brazil, Singapore’s Top Imported Consumer Products Ranked by Value
Independent insights and analysis presented in this article are based on researched facts and statistics sourced from the following educational portals.
BoyceWire, Consumer Goods Definition.
Central Intelligence Agency, The World Factbook: Sweden Economy.
International Trade Centre, Trade Map.
Richest Country Reports, Top 100 Richest Countries by GDP.
Trading Economics, Sweden Consumer Spending.
Wikipedia, List of largest consumer markets.
World’s Top Exports, Sweden’s Top 10 Imports.